GIFs are also incredibly popular in online communities like Tumblr, Imgur, 9Gag, Reddit, etc – often reaching hundreds of thousands of views. Over 100 million GIFs have been shared on Twitter, and Twitter wants to make it even easier. Let’s go through them quickly: “GIFs are outdated.” Whenever there’s a discussion about GIFs, there’s always a few complainers. You may find animated GIFs by scrolling through your Twitter feed, in a blog post, or shared in your favorite communities. Those benefits place GIFs in the “Awareness” stage of marketing.
You can continue browsing while it plays. They play automatically in a looping fashion. GIFs are short by nature (typically 5 – 15 seconds long). The benefits of using a GIF over video include: Unless it’s from an ad, buyers aren’t going to stumble accidentally on your videos.įortunately, there’s a format that fits the bill: the GIF. There are generally 3 stages before buyers make a purchase. Video consumes more that 70% of broadband network traffic in North America, which is why we emphasize how important your trailer is.īe honest-how often have you taken the two minutes of your busy life to watch a random game trailer? Gamers are no longer buying games based on screenshots. Once the animation is over, you’ll probably watch it three more times and then pull out your wallet. It starts off slow but quickly ramps up and fires a shot of dopamine into your brain. That GIF from the game Overwatch, with over 1.5 million views and 14k upvotes, hits all the right triggers. “I’m assuming everyone and their dog will be trying this now.” Should this be a game I get us to play with each other we’ll have 2 Xbones. “So I get my 3 kids all summer for visitation. Guess who’s trying this later tonight? Don’t actually guess. This 13-second animation received comments like:
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